How cynical should we be?
With Comic Relief on at the weekend, and Bono's (product) RED campaign in the media spotlight again, I've been thinking a bit about charity (just thinking rather than doing anything about it, in a kind of irritating, armchair critic sort of way). People seem to love criticising both of these, and I'm in two minds as to whether they have a justified argument.
The cynics argue that both Comic Relief and Bono's (product) RED are just a means of self-promotion for celebrities, to make them feel better about their egotistical, self-indulgent lives and to improve their image in the media by making them seem benevolent and altrusitic. They might argue that if these qualities were genuine parts of the celebrity's personality, they'd give up all their excess income, shun all media attention and high living, and dedicate their lives to building schools in Africa.
The problem with this argument is that it can be applied to the majority of people who live in Western Europe and America, if we really wanted to we could give up everything but, because we're not perfect, we don't.
The thing that bothers me most about the cynic's argument is that it seems to imply that unless you can do it perfectly (i.e. give up your whole life for a cause) then there is no point in doing anything, because that will make you a hypocrite.
This argument is hugely crap because it basically encourages people not to give money to charity. Yes these celebrities may be getting off on their on egoes, but they were doing that anyway so why not combine that activity with raising some cash for charity? The choices seem to be ego/publicity+no charity = no food for starving kids, or, ego/publicity+charity = food for starving kids. Surely the latter is best?
Bono's (product) RED scheme has been ripped to shreds by parts of the media, ( www.buylesscrap.com has been bitching about it for example, saying that all consumerism is bad, etc) for spending more on marketing (estimates range from $40m to $100m) than has been raised for the Global Fund ($25m).
Yep, fair enough, there's no denying that Gap, American Express, all the celebs involved, etc have enhanced their reputation through the process, and it would have been much better if $25m could have been raised by simply just giving to charity rather than the donations being an afterthought alongside our self-indulgent spending.
However there's no escaping the fact that without all this activity, the $25m wouldn't have been raised, and that Bono's initial idea of trying to bring charitable donations into consumerism is not a bad thing in itself, it is just, like many things, susceptible to people taking advantage. Also, RED claims that the reason for the big initial spend was to make a massive impact in the market, and that next year's advertising budget will be a lot smaller, while the profits hopefully will still be rolling in. Maybe they're fibbing, maybe they're not, but either way $25m is gonna go to charity, which is pretty cool.
I'm anticipating I might be getting some comments for this along the lines of "YOU'RE SO NAIVE!" and "WAKE UP!" Well, maybe, but I'm just trying to work out my own opinions on the subject before I jump on the cynic's bandwagon, which strikes me as a bit of a miserable bandwagon to be on.
With Comic Relief on at the weekend, and Bono's (product) RED campaign in the media spotlight again, I've been thinking a bit about charity (just thinking rather than doing anything about it, in a kind of irritating, armchair critic sort of way). People seem to love criticising both of these, and I'm in two minds as to whether they have a justified argument.
The cynics argue that both Comic Relief and Bono's (product) RED are just a means of self-promotion for celebrities, to make them feel better about their egotistical, self-indulgent lives and to improve their image in the media by making them seem benevolent and altrusitic. They might argue that if these qualities were genuine parts of the celebrity's personality, they'd give up all their excess income, shun all media attention and high living, and dedicate their lives to building schools in Africa.
The problem with this argument is that it can be applied to the majority of people who live in Western Europe and America, if we really wanted to we could give up everything but, because we're not perfect, we don't.
The thing that bothers me most about the cynic's argument is that it seems to imply that unless you can do it perfectly (i.e. give up your whole life for a cause) then there is no point in doing anything, because that will make you a hypocrite.
This argument is hugely crap because it basically encourages people not to give money to charity. Yes these celebrities may be getting off on their on egoes, but they were doing that anyway so why not combine that activity with raising some cash for charity? The choices seem to be ego/publicity+no charity = no food for starving kids, or, ego/publicity+charity = food for starving kids. Surely the latter is best?
Bono's (product) RED scheme has been ripped to shreds by parts of the media, ( www.buylesscrap.com has been bitching about it for example, saying that all consumerism is bad, etc) for spending more on marketing (estimates range from $40m to $100m) than has been raised for the Global Fund ($25m).
Yep, fair enough, there's no denying that Gap, American Express, all the celebs involved, etc have enhanced their reputation through the process, and it would have been much better if $25m could have been raised by simply just giving to charity rather than the donations being an afterthought alongside our self-indulgent spending.
However there's no escaping the fact that without all this activity, the $25m wouldn't have been raised, and that Bono's initial idea of trying to bring charitable donations into consumerism is not a bad thing in itself, it is just, like many things, susceptible to people taking advantage. Also, RED claims that the reason for the big initial spend was to make a massive impact in the market, and that next year's advertising budget will be a lot smaller, while the profits hopefully will still be rolling in. Maybe they're fibbing, maybe they're not, but either way $25m is gonna go to charity, which is pretty cool.
I'm anticipating I might be getting some comments for this along the lines of "YOU'RE SO NAIVE!" and "WAKE UP!" Well, maybe, but I'm just trying to work out my own opinions on the subject before I jump on the cynic's bandwagon, which strikes me as a bit of a miserable bandwagon to be on.

